I'm Ari,

a product designer with a firm belief that aesthetics and usability aren't a tradeoff. Every UX challenge has many possible solutions — my job is to find the best one, then doubt it, and find a better one.

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Most recently at Wix, designing AI-driven experiences and developing a strong hand in prompt engineering along the way. I'm constantly looking for ways to improve how I work — from initiating cross-team design gatherings across Wix to refining my day-to-day process.

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Before that, multidisciplinary designer at Awesome by Deloitte. Before that, a student acheiving my B.Des in Visual Communications from Shenkar college where I also worked part time as a graphic designer for the college. Before that, I was born in London and raised in Israel. My birth name is Ariella which I legally shortened to Ari, but I'll still answer if you call me Ariella.